Online Grocery Services Demand Protective Packaging

Online grocery services attract customers with busy lifestyles who want to save time. Are you thinking of shifting your business model to include online grocery delivery? If so, you'll want to continue reading for our expert tips on protective packaging.

Foods and beverages pose unique challenges during shipping. But there are things you can do to make sure your groceries stay fresh and intact.

What are Online Grocery Services?

Online grocery delivery takes many forms, from meal kits to personal shoppers. Many brick-and-mortar stores are also offering grocery pickup services to stay competitive. By ordering groceries online, your customers are able to shop from the comfort of their own homes. Not only is this convenient, but it saves them the time and hassle of shopping in person. Today, consumers have the luxury of grocery shopping on their smartphones.

Do I Need Protective Packaging for Groceries?

Whether you need protective packaging depends on your business model. For example, protective packaging may not matter much if you're a personal shopper. This is because personal shoppers bring groceries directly from stores to customers' homes. Since the journey is short, there's less risk of damaging groceries.

Most shipping damage happens in the last mile of the journey. For this reason, meal plan companies use protective packaging so food isn't destroyed. We recommend using bubble, custom foam inserts, and other packaging supplies. That way, food stays intact even if it's jostled or dropped on its journey.

Don't think you need protective packaging? Here’s how bad packaging affects your business.

Imagine one of your customers looking forward to their first meal kit from your company. Imagine their expectations after seeing beautiful photos of your meal kits online. When they open the box, they're instead disgusted to see crushed food and broken glass. Instead of cooking, your customer posts a scathing online review complete with pictures.

Don't let shipping damage hurt your brand! As a protective material supplier, we can help you choose the best shipping supplies. Call today!

How Can I Stand Out From the Competition?

What makes your brand different from others? What is your company's unique selling point? It's important that you know the answers to these two questions so you can stay competitive. Otherwise, other brands may steal away your customers if their messages resonate.

You should think about the type of unboxing experience you want to give your customers. For example, people tend to trust a brand more if they use the right types of protective packaging. Protecting food against shipping damage tells your customers that you care. It also protects your brand from showing up under #PackagingFails on Twitter.

Learn More: What the “Amazon Effect” Means For Protective Packaging >>

Call Premier Protective Packaging!

Our team is willing to work with you so you can select the best packaging supplies for your brand. Depending on the types of groceries you need to ship, you may need a variety of protective packaging. As a protective packaging manufacturer, we've worked with a wide range of industries.

We are a packaging material supplier with more than 15 years of experience. To request a quote, call Premier Protective Packaging at (616) 791-7400.

This blog post has been updated.